Since lockdown everything changed, especially home improvement. Less customers are walking into showrooms because they’re online. If you’re not positioned in a way to reach your market, then you’re losing business. Right now and for the foreseeable future, the construction world is moving in the direction of digital, and those who adapt will thrive
My approach is to let you to focus on your business, and let me worry about getting qualified leads to come to you directly. When getting started, you’ll need to fill out a form where you answer some questions- like your strengths, range of work, and values. The more information the better, so i can make sure to represent you accurately. Then my copywriters and I build a content calendar. This is a schedule of different ads, promotions, and updates crafted in a way so that content stays fresh, and people are impressed with the range of information. This is a method used exclusively by professionals- and people will notice. Next we set up analytics. I track the data of all social medias, and see how things are performing. I constantly make changes so your content stays relevant and effective. When done right, people will actually enjoy seeing your content, and be engaged. Don’t think tired and repetitive advertisements, think an engaged business serving it’s community. Before and after pictures of new projects, and customer reviews fare VERY well on social media, so always send me new information about your business. An ongoing marketing campaign when done right is incredibly effective, and builds trust with people when they hear and see your name.
Empowering construction businesses to thrive in the digital landscape, our mission at NEO Media is to deliver dynamic and targeted social media marketing solutions. Through strategic online engagement, impactful content, and tailored campaigns, we aim to amplify brand visibility, generate leads, and foster sustained growth. Dedicated to unlocking the full potential of social media, we strive to be the catalyst for our clients' success in the ever-evolving world of construction and beyond.
Staying involved in the online community makes your business seem approachable
For example, we target markets that are more likely to be homeowners when running ads for roofing companies. This helps us to be more specific in these online spaces. By showing your content to the right people we see a huge increase in engagement with posts, and a higher likelihood of exceeding our conservative guarantee of 10-15 quotes a month
Artificial intelligence is extremely new, but it’s proving to be very helpful. We don’t use AI tools in the primary creation of content for your business, we prefer a more personal approach and thankfully humans still do a better job of that. (for now) But when it comes to our analytics, fine tuning our business model, making changes to our calendar over time and even ideas for how to best speak to certain demographics, AI is great.
The Community is a beautiful thing if you know how to interact with it. Paying attention to the way other businesses are interacting, and how people are reacting to and engaging with them is important. We make sure posts aren’t abrupt and against the grain so to speak, so people will respect you as an authority in the community, as well as generating traffic.
